The Taste of Goodness campaign is run by The Jersey and Guernsey Forum with the assistance
of the Milk Development Council. The forum is a representative body created for, and run on behalf
of and by, producers and processors of milk from the Jersey and Guernsey breeds of cattle in the
UK. It exists to support the development of the market for Jersey and Guernsey products.

For the latest news, comments and interviews, a press pack or photography contact:

Sam Purnell or Harriet Chapman
Bray Leino Public Relations
Tel: 0117 973 1173
Fax: 0117 906 4542
Email: jandg@brayleino.co.uk

Please click on the links below to view and download our latest press releases.

January 08 - Producers announce first reality TV birth
Although rumours of a bright Christmas star over the fields of South West England are
greatly exaggerated, fans of internet sensation Big Udder may have noticed some changes
in the cow shed. Heralding a reality TV first, the show’s producers are pleased to announce
the arrival of a new herdmate just in time for Christmas... More…

September 07 - Pull the udder one … Big Brother with cows!
Big Brother is finally over and for many not a moment too soon. Fan or not of the seven-day
a- week series, there’s no denying that its absence leaves a void, whether that’s watching the
show or moaning about it. Stepping in to plug the gap – with arguably a more intelligent line-up
and definitely higher quality content – is Big Udder. More…



Click here to download a screen grab of the Big Udder website

August 07 - Gold Top Gets a New Look
Gold Top will get a new look later this month, with a complete packaging overhaul that will increase shelf-standout and enhance its indulgent proposition More…

January 07 - Taste of Goodness: A renaissance for Jersey and Guernsey dairy products
The producers and processors of Jersey and Guernsey Milk have unveiled a brand new
campaign to promote the full range of dairy products originating from Jersey and
Guernsey cows. The campaign, to be launched to trade in November More…

January 07 - J&G Farming and Dairy Update Release:
Dairy farmers, processors and the MDC came together to uncover just what consumers
thought of Jersey and Guernsey products and were delighted to discover that the more
shoppers learned about the premium milk and its provenance, the more they were
inclined to buy it More…

January 07 - Retail Update Release:
The Jersey and Guernsey Forum and the MDC have developed a consumer-focused
PR campaign giving a reason to buy and a reason to use Jersey and Guernsey
dairy products, utilising proactive and reactive media relations to target head-of-household
ABC1 Women aged 20-45, inspiring them to make these products a relevant and regular
addition to their shopping lists More…